Web Design with a Sense of Place

Affordable, human-centered web design based in the Upper Valley of Vermont and New Hampshire.

  • For Small Businesses & Non-Profits
  • From DIY tools to Fully Custom Designs
  • All the Integrations You Need
  • Reliable Hosting & Unique Designs
  • Support to Keep It Working
Design | development | Branding | Copy-writing | Digital Strategizing

Websites that work for you and your clients.

More than a new website, this is a growth strategy.

cartoon image of Kristin Williams.

Upper Valley Web Design is a woman-owned Vermont website design and development business headed by Kristin Williams.

Upper Valley Web Design specializes in custom WordPress and Shopify websites. Other page builder platforms like Squarespace are also available based on the needs of your site. DIY tools for WordPress are also available.

Websites are built for search engine optimization (SEO), web accessibility (ADA compliance), and modern design principles. Rest assured, your website will be on secure web hosting, and have reliable website maintenance.

Upper Valley Web Design offers integration with third party platforms, POS systems, social media, service booking, email marketing, Google Business Profile or other search tools, AI tools or any other tool as needed.

Affordable solutions for small businesses and non-profits at a range of budget and organization sizes means that you can find exactly the package that meets your price point.

And if you have an existing website that just needs some technical tweaking, schedule a troubleshooting session. Best of all, you can sign up for creative administration services to integrate your software platforms with your website and marketing into a cohesive tool set.

A Few Examples of My Work

Laptop computer open on wood table in an old library, displaying the VT Gas and Steam Engine homepage.

VT Gas and Steam Engine Association

Catamount Case Management website image inside laptop and mobile phone

Catamount Case Management

Garden Parkin homepage being displayed on a laptop, sitting on a coffee table with a couch in background.

Garden Parkin’

Valley View Organics demo website being viewed on laptop on table

Valley View Organics

A Few Examples of My Work

Laptop computer open on wood table in an old library, displaying the VT Gas and Steam Engine homepage.

VT Gas and Steam Engine Association

Catamount Case Management website image inside laptop and mobile phone

Catamount Case Management

Garden Parkin homepage being displayed on a laptop, sitting on a coffee table with a couch in background.

Garden Parkin’

Valley View Organics demo website being viewed on laptop on table

Valley View Organics

Female business owner sitting at a desk with her packages, looking at her phone. A laptop open to a product page, iPad, calculator and supplies are on her desk. In the background are more business supplies.

Highlighting your creativity and entrepreneurial spirit

I will work with you to emphasize your most important products and services. I will help you generate leads and attract clients. Even if you are a DIYer, I have templates and an optional membership-maintenance website plan for you.


Helping you navigate the process from design to maintenance

Whether you sell custom artwork or run a farm, I have a website plan for you. And I will make the process easy so you can get back to doing what you love. You will be high-fiving me before you know it.

Two women high-fiving
NASA rocket launching through the sky.

Launch on time, no astrophysics degree required

I will coordinate the editing and launching process smoothly. You will be set you up with drag-and-drop editing tools, and the skills to maintain your website content with an optional maintenance plan. And I can help you navigate your entire project management tech stack.

what you will get

A services website mission oriented to your goals.

Whether you need integration with a Point of Sale system (POS) for your restaurant, special booking for your boutique, email signups for your blogging, or a custom store to sell your crafts, UVWD has you covered.

Streamlined.

Organized and transparent process, design to help you succeed long after the project is launched.

Responsive.

Designed for modern viewers, many of whom use their phones to view content. This process is also responsive to YOU!

Awesome.

Oriented towards entrepreneurs, small businesses and non-profits. Focusing on your values and unique style.

recent project

Transforming a Services Site.

Catamount Case Management assist injured Vermont workers in getting back to work but they had an out-of-date WordPress website that they didn’t share with clients. They needed a simple and affordable but informative, modern, and accessible site. As they were also updating their business management structure this was an opportune time to refine their marketing message.

Catamount Case Management website image inside laptop and mobile phone

Kristin at UVWD was a pleasure to work with on designing my new website! She was knowledgeable, professional, skilled, and cared very much about her clients’ needs. Kristin was generous with her time and expertise to make sure my new website was just what I had envisioned. I am very proud to share the finished website with my colleagues and I know it will help my business grow!

Karina Dunnigan

Catamount Case Management

Steps to Your New Website

Step 1

Schedule a free consult

Schedule a free 1/2 hour consult on Zoom. No matter what service plan you need, no matter if you have an existing website or are starting from scratch, the first step is a free consult.

Step 2

Agree to A Plan

Depending on the needs of your business or organization, we will develop a plan that suites your needs. This plan will include any add-ons, in-person meetings, an estimated project timeline and an estimate of all costs.

Step 3

Work Together on Edits

Depending on what plan you choose, we will work together to build your dream website and any integrations you need. The time it takes depends on the plan you select.

Step 4

Launch!

Pour some bubbly and share your website widely.

Bonus > Sign up for a membership-maintenance plan.

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Let’s make something AWESOME together!

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